UK Launch | Unity

UK Launch

Oculus

Brief
Drive media, influencer and consumer desire for Facebook’s VR headset

Insight
VR is something you have to experience to understand

Creative
We created a VR demo suite and a series of game days bringing unreleased content to the UK, with a mix of influencers, socialising and a hard working press programme

Effectiveness
Over 500 pieces of quality coverage
94% positive messaging and reviews
Direct sales uplift attributable to earned
UK Launch Programme
Oculus Rift