Get The Inside Out | Unity

Get The Inside Out


Drive participation and engagement amongst influencers and consumers in a campaign to make talking about mental health ok.

There is strength and courage in numbers. Let’s make it a bade of honour to share your story.

Leveraging the TVC featuring a variation on the post-it notes game, we brought together a powerful group of influencers to encourage the public to join them in sharing their mental health stories.

267m impressions across all media
24,000 mentions across social
92% positive sentiment
Winner : Influencer Marketing Campaign of the Year EMEA Sabre Awards 2019