Fuel Cell Farm


To promote Hyundai’s Hydrogen Fuel Cell Vehicle the ix35, we highlighted the purity of its exhaust output – water – by funnelling it into a fish tank, and using the fish waste to grow vegetables.

These were then served to journalists, bloggers and influencers. This living, breathing (and swimming) infographic promoted the car’s green credentials and captured the imagination of the media and beyond with a positive vision of the future. Happiness on a plate!

The car’s not on sale yet so we couldn’t measure that, but traffic to the fuel cell section of the website doubled. So people saw, and searched for more.