Baileys Chocolat Luxe: Bar Chocolate
Baileys Chocolat Luxe
Create an irrational desire for a product before launch through earned media and brand experience
Can we create an experience for some that is felt by many to get tongues wagging?
Working with a range of creative geniuses from Bompass & Parr to Tabitha Denholm, Amelia Rope and Petra Storr we created a temporary bar that told the story of our liquid
Achieved full year sales in first three months.
Rated best NPD launch in Diageo history
Bailey’s Chocolate Luxe