ADT A Dark Time | Unity

ADT A Dark Time


Get people to think about home security and head to ADT to learn more.

Crime increases when the clocks go back with the darker nights, but home security isn’t sexy…so let’s bring a world class storyteller to entertain as well as educate.

We commissioned renowned crime writer Sophie Hannah to write a novella set to be released when the clocks went back, which had home security tips woven in.

400m+ overall reach
29% awareness of campaign
20% consideration
9% direct sales boost
Shortlisted EMEA Sabre Awards 2019