December 18, 2013
Welcome to Our New Site!
A festive theme to kick off the Unity blog! In the spirit of Christmas giving, here’s a Christmas post for y’all – with the latest and greatest PR campaigns that the Unity team have noticed.
For those of you who have been living under a rock and haven’t seen it; travellers checking in to depart for a flight were delighted with the fun ability to Skype a virtual Santa at the airport, who asked them their Christmas gift wishes. As they were sitting comfortably on their flight, the WestJet employees were the busy elves, purchasing the gifts requested to virtual Santa earlier – even down the underwear and socks asked for by one (probably quite lonely) gentleman. The passengers of course were surprised, delighted and truly touched when the gifts they had requested only hours earlier arrived on the carousel at the other end.
The stunt firmly placed the airline as the brand bringing smiles to the faces of families at Christmas – usually a fraught and stressed time for travel – whilst adding a magical touch to their journey. With over 6 million views and 240,000 shares in its first week, it seems as if people are already in the Christmas spirit. Who’s Scrooge again?
Less traditional, and far more incendiary is a brave and rebellious Christmas card with a difference – from creative agency Mother.
To highlight the worrying rise in homophobic sentiment in Russia, which passed an anti-gay propaganda law earlier this year, the agency created a Christmas project to help out.
Mother created seven limited edition, hand-painted sets of Russian nesting dolls featuring artist’s renders of five British gay icons: Elton John, George Michael, Stephen Fry, Graham Norton and Tom Daley.
The dolls will be auctioned online at www.torussiawithlove.co.uk to raise money for The Kaleidoscope Trust and their work with the Russian gay community.
Importantly, over Christmas, Mother will deliver a set of dolls to the Russian Embassy in London and The Kremlin as an act of solidarity with the gay community in Russia. Now, anyone who takes on The Kremlin is someone to respected in Unity’s opinion – but this piece of work ticks all the boxes. Not only are they helping out a group of people who are in need this Christmas by breaking these boundaries and showing what’s possible, they’re also raising the issue to the attention of the wider European community – and highlighting what isn’t possible within Russia – a major problem itself.
By combining a known concept (Christmas gifting), a country’s motif (Russian dolls), and a topical issue that people are opinionated on, we don’t think that this will be the last we hear From Russia With Love.
Here’s to a merrily united Christmas, say all at Unity!