June 3, 2016

Unity Culture Club: On Your Radar – 03.06.16

Here’s your weekly co. mailer, featuring a host of handpicked recommendations from the left-field of London’s arts and culture world.

Lock down your aerials…


This week marked the opening of the Venice Architecture Bienalle, which sees a multitude of countries inhabit different pavilions across the city.

We say ‘inhabit’ – the showcased architects transform the pavilions into new worlds, changing the way visitors interact with their environment.

Feeling inspired by this, on our radar this week are a series of picks about inhabiting spaces (digital and physical) in new, or different ways.

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This week, Tinder became an unusual place to debate the EU referendum, as the app flirted with Remain campaigners by encouraging millennial users to vote.

As they swipe through selfies, users will intermittently see statements about the EU – then swipe left or right depending on whether they think it’s true or false, leading to a link to register to vote.

Politics and dating inhabiting the same space – hot stuff.

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3. FREE RANGE 2016

Our client Free Range is taking over the Old Truman Brewery next week for the annual showcase of work from the UK’s freshly hatched art and design graduates.

With a new Weekly Award accolade up for grabs (with the prize including solo show sponsorship and media training by yours truly), let’s see how this year’s students inhabit their particular space in new ways.

Space and how people interact with it is a theme explored by graduates this year, with the architecture programme at Ravensbourne of particular note. Their exhibition ‘inter-lock” intends to show how architecture and social psychology can be combined to interlock the relationship of how people experience space and how the space itself affects the people – displaying the physical manifestation of these experiments.

The doors will officially be open from next Friday, 10th June. Let us know if you’d like to attend a private view, or would like more information. Cracking.

June 10 – July 18
WHERE? Old Truman Brewery, 91 Brick Lane, London
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The internet is a pretty mind-blowing concept, when you think about. It can bring people together without meeting face to face – inciting massive change and influencing opinion. It can even (nearly) change the name of a famous boat, or get some naked pics.

This week Puff Up Club, an experimental art installation that anyone can interact with online, showed how web users can takeover the internet to affect what’s happening IRL – in the aim of achieving a simple human pleasure: popping a ballon.

In doing so, they’ve also proved that the space between the internet and reality is getting closer and closer.

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After a recent sell out immersive theatrical production of SE7EN DEADLY SINS in Hong Kong, Secret Theatre are back in London with a new show in a secret central, 4 storey building.

Taking over a blank space allows this immersive theatre production to bring a wild adventure, where the audience can be drawn directly into the narrative.

WHEN? June 28 – August 7
WHERE? Secret London location
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Speaking of transforming spaces, we’ve been putting up more shelving up at Unity HQ…

Last night at the Brand Republic Awards we picked up the award for Financial Services for our work with Direct Line, as well as five Highly Commended awards for our work with Marks & Spencer and PizzaExpress.

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