February 12, 2016

Unity Culture Club: On Your Radar – 12.2.16

Here’s your weekly co. mailer, featuring a host of handpicked recommendations from the left-field of London’s arts and culture world.

Lock down your aerials…

1. STEP INSIDE JIMI HENDRIX’S LONDON HOME

This upstairs flat helps tell the remarkable story of Jimi Hendrix’s time in London – a place he called his first proper home.

The flat – which is open to the public for the first time – was furnished with ornaments and knickknacks from Portobello Road and curtains from John Lewis, really capturing some of the spirit of 1960s London.

It has been restored as part of a £2.4million scheme from the Handel House Trust. Why, you might ask? Intriguingly, the 18th Century composer lived in the flat just next door – a fact which apparently inspired Jimi Hendrix to go out and buy a series of Handel recordings.

WHERE? 23 Brook Street, Mayfair
WHEN? From February 10th
Find out more

2. LOVE REALLY HZ, SOHO

The Unity team are loving the light art trend for 2016 (the Lumiere Festival around London was incredible). So, we’re pleased to see that love is in the air at London’s leading light art gallery, Lights of Soho.

The hip central hangout is hosting a new show called Love HZ, celebrating the truly seedy and passionate nature of Soho. A three week long pop-up, it features an explosion of neon hearts, and tunnels of love.

The artwork is from some of Lights of Soho’s favourites artists. including Lauren Baker, Sara Pope and Djon Dajee, as well as others who will be on display.

WHERE? Where? Lights Of Soho, Brewer Street
WHEN? Until February 14th
Find out more

3. LONDON BEER WEEK

London Beer Week is coming to London later this month, promising a true celebration of all the many beers, ales, lagers and ciders that make London a world-class city for beer-lovers!

It’s the second London Beer Week, and after last year’s huge success it promises to attract ale experts from around the world for bars, tasting sessions, workshops and much more.

The Beer At The Beach pop-up looks like great fun, and there’s even a special London Beer Week tour around Unity’s Farringdon neighbourhood.

WHERE? Around London
WHEN? February 22nd – 28th
Find out more

4. CASINO, AT THE CASINO

Scorcese, steaks and stakes – what’s not to like? The immersive cinema collective Feed Me Films is bringing the mobster masterpiece Casino to one of London’s best gambling dens.

This cabaret-style screening follows a specially curated steak dinner and drinks session. Dessert will be served in the film’s interval and after the film people will be able to head upstairs for a flutter on the real casino tables.

An immersive production with a difference – this will be a great way to relive an underrated film in a luxurious setting.

WHERE? The Hippodrome Casino London, Leicester Square
WHEN? February 13th and 27th
Find out more

5. UNITY LAUNCH BRANDCESTRY SERVICE

This week Unity launched a new strategic branding tool, which we call Brandcestry.

This new service was born from the fact that most brands know their story very well, but for a variety of reasons, only a few manage to convey that story in a way that connects with all stakeholders on a continual basis.

So Unity’s bespoke Brandcestry service is there to help brands unearth and make culturally relevant their origins and history for the next generation of consumers.

We believe great brands have great stories. And brands that tell their story well have greater social and cultural authority and a sense of purpose that creates admiration and empathy as well a sense of their own place in the world than provides clarity and assurance for everyone.

More information? Please contact Unity’s co-founder Gerry Hopkinson at gerry@hellounity.com.

6. UNDERSTAND GENERATION Z

Finally, Unity is hosting a forward-thinking trends briefing later this month.

The session will focus on how brands can make long-lasting connections with a generation famed for their short attention spans.

This bite-sized breakfast will be catered by super-cool Sampa, the new Brazilan café on Leather Lane. It will feature insights and inputs from some of the UK’s leading experts from The Tab and Twitter – offering their perspective on what really matters to young people in 2016.

Everyone attending this session will come away with a deep understanding of how to connect with a skeptical and savvy audience. What is the best way to keep your business culturally relevant to a generation that defines itself by rejecting definition?

Find out more

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