January 29, 2016

Unity Culture Club: On Your Radar – 29.01.2016

Here is your weekly round-up of handpicked cross-cultural recommendations from the team at Unity.


The Unity team spend a lot of time working from Somerset House. It’s one of London’s best creative hubs – full of some of the capital’s smartest thinkers.

We thoroughly recommend their new project, Big Bang Data. The show looks at the “datafication” of our world, examining how the use of data affects the world around us.

From emails to selfies, and Google searches to dating profiles – our online activity has prompted a “Big Bang” of data. This radical shift is re-shaping our world and revolutionising everything we do.

The show tells this important story through the work of artists, designers, journalists and visionaries. Data fuels a lot of the thinking that we do at Unity – so this is a fascinating subject for us, with real implications for our future.

WHERE? Somerset House, The Strand
WHEN? Until February 28th
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We love The Whitechapel Gallery and are very excited about its new exhibition – Electronic Superhighway. This major exhibition brings together more than 100 works to show the impact of computer and Internet technologies on artists from the mid-1960s to the present day.

With thinking digitally being such a big part of our day-to-day lives, this exhibition promises to be incredibly fascinating. The show’s title is taken from a term coined in 1974 by South Korean video art pioneer, Nam June Paik, who predicted many of our global connections through technology.

It’s a mixed media show examining the fabric of art tech history; bringing together film, painting, sculpture and more – showcasing the work of 70 artists over the past 50 years.

WHERE? The Whitechapel Gallery, Whitechapel
WHEN? January 29th until May 15th
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The awesome Book Club team in Shoreditch are hosting a creative lock-in – an ideal way to get your artistic juices flowing.

The experiment sees artists being locked inside the venue for 12-hours (with all the proceeds going towards Cancer Research). So, it aids concentration – there’s no Facebook! – and raises money for a good cause.

At the end of the 12 hours, the team curate what’s been created throughout the day and throw open the venue doors for a massive party to celebrate. What a wicked idea!

WHERE? The Book Club, Shoreditch
WHEN? January 31st
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This brilliant new show mixes traditional physical theatre with very modern elements: exceptional lighting, anime interludes and a sci-fi worldview.

Taking the Snowden revelations as its starting point, the show paints a dystopian picture of a surveillance society where implants are keeping the population under control. The story follows a government agent tasked with chasing down digital rebels and a shadowy figure from the distant past.

Combining mesmerising storytelling with impactful issues, this is a piece of theatre that challenges conventions.

WHERE? Battersea Arts Centre, Clapham Junction
WHEN? February 1st to 6th
Find out more


We love the special energy in Soho, which is still the beating heart of our creative industries. It’s great to know the nightlife scene is still standing.

A new opening in Soho this week piqued our interest: 100 Wardour St is set to become the area’s living room and a beautiful new destination for drinking, dining, working and playing.

The venue is opening from breakfast right through to the small hours. It will have a variety of spaces for work, play, coffees and cocktails. The Basement looks like the place to be, with a French-inspired menu from acclaimed chef Liam Smith-Laing, plush booths, bottle service and a special programme of live music events.

Find out more


This week, Unity brought iconic footballer Stuart Pearce out of retirement, the legendary left-back signing for the UK’s worst football team.

Why, you might ask? Well the story is part of our creative work for insurance brand Direct Line. Unity deliver the #directfix work for the brand, which means we solve everyday problems all around Britain.

For this piece of work, we decided to help Longford AFC – statistically England’s worst football team. The Gloucestershire team have lost all of their 19 games this season and conceded almost 200 goals.

So, Direct Line stepped in with a unique #directfix, the shock transfer window signing of the former Wealdstone, Coventry City and Nottingham Forest player.

It became the number one talking point among sports fans this transfer window, with more than 60 pieces of coverage, it was trending on Twitter, and was even part of a special feature on Sky Sports News.

Now, the world eagerly awaits Stuart Pearce’s Longford AFC debut…

Find out more

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