November 13, 2019
Freesat appoints Unity as retained agency to elevate brand awareness
London based communications agency, Unity, has won a competitive pitch to work with Freesat, focusing on the TV service provider’s brand strategy and NPD activity later in the year.
Following a four-way pitch process, Unity was awarded the six-figure account on a retained basis for the duration of 2019 and 2020.
Freesat is a leader in free-to-air satellite television, provided by a joint venture between the BBC and ITV. Committed to delivering the best content for its audience, Freesat is continuing to grow, including the addition of further channels to its live TV offerings and supplementary On Demand services. These already include BBC iPlayer, Netflix and ITV Hub.
The appointment comes as Freesat focuses on driving brand and market growth with increased services, content and new technology.
Unity will develop activity that drives meaningful brand awareness and consumer consideration through an on-going, integrated campaign and a series of ‘brandfame’ moments in conjunction with other channels. The campaign focus will be on engaging new audiences, elevating the brand’s prestige and promoting a significant new product launch in the coming months.
Amanda Willard, Head of PR at Freesat, comments: “Unity understood the Freesat brand and the untapped potential surrounding it from the word go and demonstrated a unique creative approach, supported by a solid use of data. This is a huge year for us and we’re excited that they’re joining us on the journey.”
Gerry Hopkinson, CEO and Founder at Unity comments: “Freesat is an incredible brand with a fantastic heritage and one that loves the best of British and global TV past and present. It also understands the changing viewing habits and lifestyles of British consumers and the importance of blending great content with cutting edge technology.”