September 13, 2018

What do Gordon Ramsey and Richard Branson have in common?

Besides being blonde, male and incredibly famous – they’ve both previously fallen victim to impersonation fraud.

What’s impersonation fraud you ask? If you don’t know, worry not. This type of fraud has been right under the nose of most of us for quite some time – that is until Unity recently launched a campaign to get the nation in the know, shining a spotlight on these scheming scammers.

Impersonation fraud is a type of scam using the information and personal data of suppliers, bosses or business contacts; impersonating them, in an attempt to defraud companies out of money. Whilst it might not sound like something you need to worry about, attacks from these intelligent imposters are on the up – with half a million UK businesses being impacted, and impersonation fraud seeing a 58 per cent rise in the last year alone. Scary stuff indeed…

The ‘Fraudstars’ campaign from Lloyds Bank and Get Safe Online, the UK’s leading source of online safety information, was created to raise awareness and educate workers on how to spot the tell-tale signs of this particular brand of fraud.

To do this, we enlisted a crack-team of lookalike CEOs to star in a video demonstrating just how easy it can be to fall victim to impersonation fraud. Disguised as famous faces, this fraudulent three showcase some of the most common methods of impersonation fraud, and how would-be victims can stop scammers in their tracks.


Alongside a video featuring our (not-so) famous faces, we created a news story – including research revealing the effect of impersonation fraud on its victims, along with hints and tips helping businesses owners and employees to fight off fraud.

This resulted in wide-spread coverage across national, regional, consumer and trade media titles. With highlights including dedicated pieces in the likes of the I, Daily Mirror and City AM.

The campaign also struck a chord on social media, with 151,151 users and counting engaging with Get Safe Online’s content – spreading the word to leave businesses and consumers in the know, and fraudsters a little more fearful.