The Lost Village

Sony Pictures

Brief
Position Smurfs: The Lost Village as the must-see take-home family movie and drive summer fun by getting children outdoors.

Insight
Kids still believe in magic but they need a little encouragement to keep believing¦

Creative
We created an interactive, augmented reality experience that brought the Smurfs to life and encouraged imaginative play at home using Aurasma and made our film part of the journey.

Effectiveness
Endorsement from key parenting journalists and bloggers
Exceeded sales of DVD and downloads
100% positive coverage