The Drama Kitchen

Sky Atlantic

Brief
Sky Atlantic asked us to promote its menu of award-winning drama for 2017, to engage new and existing users with how it brings quality big-screen drama to the small screen.

Insight
We unlocked this brief by looking wider at other premium at-home experiences – and in particular at the rise of restaurant-quality food delivered straight to your door.

Creative
We partnered with Deliveroo and Dan Doherty, executive chef of Duck and Waffle, turning Sky Atlantic’s 12 big-screen shows into 12 gourmet takeaway dishes, including the world’s most expensive takeaway!
Demand for orders exceeded targets (we sold out!).