STRONG by Zumba: UK Launch

STRONG by Zumba

Brief
Make some noise for STRONG,  a new HIIT workout from the people behind world exercise phenomenon Zumba.

Insight
There’s nothing like trying something to love something, especially when you add world famous DJs and athletes…

Creative
Working with Timbaland,  Perri Shakes Drayton and Ryan Libby we created a live VIP media and influencer training camp, press trip to NYC, launch film and editorial content to drive interest.

Effectiveness
65 pieces of coverage including 11 national press hits and 20 consumer features
414m campaign impressions
750kreach on Twitter, Instagram
Cost per reach (’000s) 24p