Spark Something Good

Marks & Spencer

Brief
Launch an initiative to encourage staff, customers and local communities to come together to do good things.

Insight
Rather than telling people about the power of volunteering, we decided to show them.

Creative
We created 24 projects in 24 hours on the longest day of the year to show what is possible when people come together. With a little help from brand ambassadors, staff and customers…

Effectiveness
Huge boost in NPS
100% positive sentiment and coverage
Trending in UK within 24 hours
Rolled out across 24 markets worldwide
Spark Something Good
M&S