Spark Something Good
Marks & Spencer
To launch Spark Something Good – M&S’s platform to inspire customers and employees to help out in their community – we gave people a taster; to show just what could be achieved when a group unites behind a common goal.
Our big idea was to radically transform 24 community projects in 24 hours – a bold call to action for hundreds of volunteers which would ultimately impact on tens of thousands of lives.
Projects included renovating a community farmyard; constructing a rooftop playground for inner city children; building and planting an edible garden and painting a mural for autistic children.
The launch resonated deeply with the public and inspired thousands to volunteer locally. Furthermore post launch research showed that it also made people feel better about M&S and want to shop more there.