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R UV UGLY?

Cancer Research UK

To stop teenagers using sunbeds, R UV UGLY? played on the insecurity that was driving use – vanity.

Our touring photo booth dispensed pictures with a difference: UV images that revealed the damage beneath, invisible to the naked eye – ouch!

Coupled with a news story that saw the UK’s leading modeling agencies agree a zero tolerance policy towards sunbed usage, our campaign proved to be both news and feed-worthy, resulting in an overall reduction in sunbed use. Take–that cancer.

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