The work we delivered with the Sound Off for Justice Campaign represents the biggest defeat for the coalition government in this parliament and the largest overturn of any government bill in 50 years.

In late 2010, The MOJ published a Green Paper outlining proposals to dramatically cut civil legal aid. The proposed changes meant that the most vulnerable in society would be left without access to justice, affecting issues like unfair dismissal, marital disputes and medical negligence.

We targeted ABC1’s with a track record of fighting injustices, partnered with over 31 NGO'S from civil society and looked to influence government and parliamentarians from all sides.

As well as utilising case studies and partner charities, Unity created a number of campaigning tools including the world’s first voicemail protest where the public could leave messages for the Minister of Justice Ken Clarke. We also developed a dynamic campaign site, a series of interactive films, assembled a protest choir and managed a fleet of ‘campaigning cabs’. We even baked a Magna Carta cake for Ken to remind him of his obligation to Justice.

We achieved 806 pieces of print coverage with an OTS of 446,696,341. We also delivered over 23 news pieces of broadcast coverage. In a political first for the UK we used Twitter to document the 22 days of debates in the Commons and Lords, achieving a social reach in excess of 100,000.

The social media part of the campaign ended with 35,000 'sound offs', 4,238 Facebook fans, 3,766 twitter followers with retweets and endorsements from Stephen Fry, Michael Sheen, Joanna Lumley, Armando Iannucci.

The campaign pressure resulted in concessions to the bill being made and access to justice remaining available to all.