Get The Inside Out

Lloyds

Brief
Drive participation and engagement amongst influencers and consumers in a campaign to make talking about mental health ok.

Insight
There is strength and courage in numbers. Let’s make it a bade of honour to share your story.

Creative
Leveraging the TVC featuring a variation on the post-it notes game, we brought together a powerful group of influencers to encourage the public to join them in sharing their mental health stories.

Effectiveness
267m impressions across all media
24,000 mentions across social
92% positive sentiment
Winner : Influencer Marketing Campaign of the Year EMEA Sabre Awards 2019