#directfix

Direct Line

Brief
Bring Direct Line’s commitment to fixing to life, drive meaningful engagement and brand love.

Insight
It’s the little things that can tip us over the edge, a broken shoelace, no phone battery, a burnt turkey at Christmas…

Creative
Using social listening we found everyday emergencies that Direct Line could fix. Using a team of fixers, a few famous friends (Stuart Pearce) and a lot of creativity, we fixed Britain’s everyday problems.

Effectiveness
2% uplift in gross written premium
NPS of 91 (vs avg of 28 for FS brands)
Rated most empathetic brand in the UK by Twitter
Best Integrated Campaign PR Week Awards 2016
# Direct Fix
Direct Line