Costa Coffee: Clever Cup

Costa

Brief
Raise awareness of Costa’s commitment to promoting re-usable cups as part of wider CSR programme

Insight
Gamify going green by making a reusable cup that pays for its own coffee!

Creative
Work with Barclays to create the UK’s first smart coffee cup, with built in contactless payment and create a buzz at launch to drive interest.

Effectiveness
77 pieces of branded coverage
826m campaign impressions
Smashed annual sales forecasts in first month
97% of sentiment was positive