Aquafresh - Tooth Inflation | Steve Madden - UK Launch | Ribena - Pocket Playground | Pernod Absinthe - ThinkWorkPlay | Netmums - The Real Parenting Revolution
Rhythmix - #CowellMustPay | Penguin Random House - Sebastian Faulks, A Possible Life | Pizza Express - The Living Lab | Law Society - Sound Off For Justice | Cafédirect - Sow Your Own
Direct Line - Tea is for Trouble | Hodder - Stephen King, Under the Dome | British Council - This Way Up | Sceptre - David Mitchell, The Thousand Autumns of Jacob De Zoet | Benito’s Hat - Tweet for Eats
Client List
THIS WAY UP was a physical exhibition, shop and workspace developed to celebrate 15 years of British Council design projects.
Taking place during London Design Festival in 2011, Unity developed the project from the ground up - initiating the idea, producing all elements as well as hosting and promoting the launch.
The project’s main objective was to raise funds from the sale of items from the last 15 years of British Council projects. Unity developed an identity and a narrative for the project as a means to exhibit these pieces, giving them greater value and therefore raising more money for a BC trust fund.
THIS WAY UP was a physical exhibition, shop and workspace developed to celebrate 15 years of British Council design projects.
Taking place during London Design Festival in 2011, Unity developed the project from the ground up - initiating the idea, producing all elements as well as hosting and promoting the launch.
The project’s main objective was to raise funds from the sale of items from the last 15 years of British Council projects. Unity developed an identity and a narrative for the project as a means to exhibit these pieces, giving them greater value and therefore raising more money for a BC trust fund.
The week-long project was held in a 3000 sq ft disused shop space in Shoreditch, with the venue split into three separate areas – exhibition, store and workshop. Unity embarked on a comprehensive editorial campaign, engaging art, design, fashion and entertainment media.
The outreach across both traditional and social media networks resulted in a reach in excess of 7,000,000, through key editorial environments including Design Week, ICON, The Guardian and Wonderland.
The collaboration with the British Council and the involvement of Goldsmiths College enabled Unity to utilise both institutions networks.
A Unity created Twitter profile reached out to architecture, design and fashion influencers to promote key objects and create awareness throughout these communities.
Results: Editorial reach in excess of 7,000,000; Social media reached beyond 80,000; Fundraising in excess of £4,500 (double the target); 1,300 visits; 350 attended the launch event.