“Tweets for Eats”
Benito’s Hat Mexican Kitchen tasked Unity with delivering a campaign around the Mexican celebration of Day of the Dead, Diá de los Muertos (on 1st and 2nd November), with the objectives of driving awareness and sampling amongst potential customers in London – and thus increasing footfall in their restaurants. “Tweets for Eats”
Benito’s Hat Mexican Kitchen tasked Unity with delivering a campaign around the Mexican celebration of Day of the Dead, Diá de los Muertos (on 1st and 2nd November), with the objectives of driving awareness and sampling amongst potential customers in London – and thus increasing footfall in their restaurants.
Unity created a three day social media campaign where we encouraged offices in Zone 1 to tweet for eats: the more tweets a company sent to @benitoschat with their company name as a hashtag, the more likely they were to win a free feast for their colleagues. These tweets effectively ‘steered’, in real time, a customised ‘day of the dead’ car to the locations with the most tweets. In addition, anyone who saw the Day of the Dead car and Tweeted a picture of it to @benitoschat received a discount on food in store.
At the same time, our team was on the phone to journalists securing coverage, dropping meals to radio breakfast shows, setting up above the line opportunities, and amplifying an in-store promotion.
This simple but effective campaign achieved a social reach of nearly 800,000 – enough to get @benitoschat trending on Twitter. It secured 556 new Twitter followers and generated over 2,000 retweets, including from the likes of McFly, Lisa Snowdon and TimeOut London. At the same time, we secured 13 pieces of coverage in our target media and mentions on national radio.
Ultimately it drove Brand Love™ and – when the numbers were crunched – it had a dramatic impact on sales. In fact, there was a sales uplift of 25%. Job done!
Benito’s Hat Mexican Kitchen tasked Unity with delivering a campaign around the Mexican celebration of Day of the Dead, Diá de los Muertos (on 1st and 2nd November), with the objectives of driving awareness and sampling amongst potential customers in London – and thus increasing footfall in their restaurants. “Tweets for Eats”
Benito’s Hat Mexican Kitchen tasked Unity with delivering a campaign around the Mexican celebration of Day of the Dead, Diá de los Muertos (on 1st and 2nd November), with the objectives of driving awareness and sampling amongst potential customers in London – and thus increasing footfall in their restaurants.
Unity created a three day social media campaign where we encouraged offices in Zone 1 to tweet for eats: the more tweets a company sent to @benitoschat with their company name as a hashtag, the more likely they were to win a free feast for their colleagues. These tweets effectively ‘steered’, in real time, a customised ‘day of the dead’ car to the locations with the most tweets. In addition, anyone who saw the Day of the Dead car and Tweeted a picture of it to @benitoschat received a discount on food in store.
At the same time, our team was on the phone to journalists securing coverage, dropping meals to radio breakfast shows, setting up above the line opportunities, and amplifying an in-store promotion.
This simple but effective campaign achieved a social reach of nearly 800,000 – enough to get @benitoschat trending on Twitter. It secured 556 new Twitter followers and generated over 2,000 retweets, including from the likes of McFly, Lisa Snowdon and TimeOut London. At the same time, we secured 13 pieces of coverage in our target media and mentions on national radio.
Ultimately it drove Brand Love™ and – when the numbers were crunched – it had a dramatic impact on sales. In fact, there was a sales uplift of 25%. Job done!