Baileys Chocolat Luxe: Bar Chocolate

Baileys Chocolat Luxe

Brief
Create an irrational desire for a product before launch through earned media and brand experience

Insight
Can we create an experience for some that is felt by many to get tongues wagging?

Creative
Working with a range of creative geniuses from Bompass & Parr to Tabitha Denholm, Amelia Rope and Petra Storr we created a temporary bar that told the story of our liquid

Effectiveness
Achieved full year sales in first three months.
Rated best NPD launch in Diageo history
Bar Chocolate
Bailey’s Chocolate Luxe