ADT A Dark Time

ADT

Brief
Get people to think about home security and head to ADT to learn more.

Insight
Crime increases when the clocks go back with the darker nights, but home security isn’t sexy…so let’s bring a world class storyteller to entertain as well as educate.

Creative
We commissioned renowned crime writer Sophie Hannah to write a novella set to be released when the clocks went back, which had home security tips woven in.

Effectiveness
400m+ overall reach
29% awareness of campaign
20% consideration
9% direct sales boost
Shortlisted EMEA Sabre Awards 2019