August 2, 2019

Vue appoints Unity as its retained agency

Unity has won a competitive pitch to work with Vue, to help amplify the entertainment provider’s brand strategy.

Committed to continued growth and development of its premium entertainment ‘big screen’ experience, Vue delivers the best choice of content, combined with the best technology in the best environment, something that Unity will be helping bring to a wider consumer audience.

The appointment comes as Vue is looking to bring a renewed passion for the brand and a refreshed approach to its PR campaigns. Unity will drive brand awareness and footfall through a large campaign at the end of this year.

Shona Gold, Director of Sales and Marketing at Vue Entertainment comments: “We were really impressed with Unity’s understanding of our brand and purpose. The agency’s ideas and focus on the cinematic experience chime with us and we look forward to doing some great work together.”

Gerry Hopkinson, CEO and Founder at Unity, comments: “We’re delighted to be working with Vue, a category leader that champions the cinematic experience and its benefits for everyone. It was a real meeting of minds, as we both believe there is a huge opportunity to focus on the way a trip to the movies can meet real human needs and provide an uplifting experience – giving us time to dream and be inspired. We can’t wait to deliver this campaign!”