August 2, 2019

Unity launches Wellbeing Series Up at The O2

As part of a series of different events this year, we worked with Up at The O2 to launch its new Wellbeing Series, a series of five events that offer the public the chance to partake in alternate yoga and HIIT sessions atop one of London’s most iconic landmarks and attractions, Up at The O2.

To raise awareness of the event ahead of Up at The O2’s launch proper, our team organised a media preview event, inviting leading media and influencers from across London to come along and take part in a high energy HIIT class with leading Instagram fitness influencer, Bradley Simmonds.

Our media team secured an event attendee list of 15 leading media and influencers. Bradley put journalists from the likes of The Sun and Stylist through their paces 52 metres above ground level.

With all media and influencers thoroughly enjoying themselves, the coverage generated across traditional channels and social media helps cement Up at The O2 as one of London’s leading and most innovative tourist attractions.