July 12, 2019
Unity Finalist Creative Consultancy of the Year
The Sabre Awards EMEA PR Consultancies of the Year are the result of an exhaustive research process involving more than 200 submissions and face-to-face meetings with the best PR firms across Europe, the Middle East and Africa.
What the judges said
Unity has consistently ranked among the most creative agencies in the world in our Global Creative Index, and has always been one of the most effective, thanks to its understanding of both people and profit, culture and commerce, and brands and business. And in the wake of co-founder Nik Done’s departure at the start of 2018, CEO Gerry Hopkinson is driving the 14-year-old agency forward with a renewed focus on strategic consulting as well as insights-based creativity, purpose-led work and sound craft skills.
Unity is now as much a strategic corporate consultancy as a creative consumer shop, delivering work in 2018 beyond PR’s conventional remit, such as CSR platform creation, brand strategy and new product development. In fact, the new standalone strategic consulting business – which aims to delivers transformational growth strategies via communications – now accounts for 40% of fee income; this grew overall by 20% in 2018, with 22% EBITDA.
The agency, which now works mainly across premium and luxury brands, healthcare and wellbeing and large, complex heritage brands, picked up new briefs including AXA, BT, Lloyds and a major cinema chain, joining ADT, AEG, Action Aid, BT, Costa, Hovis, Premier Inn, Starwood and Universal in its client portfolio.
Stand-out creative work over the year included launching the Clever Cup, the UK’s first contactless payments-enabled reusable coffee cup, for the Costa Coffee chain with Barclaycard; a multi-sensory event using the iconic BT Tower to promote BT’s new combined fibre and 4G connection; the #GetTheInsideOut campaign with 74 influencers for Lloyds and Mental Health UK to tackle taboos around mental health; and boosting sales of ADT’s home alarm systems by 9% by publishing the first ‘edutainment’ crime fiction novella, ‘A Dark Time’.
Unity also drives value for clients with tools including Brandcestry, unearthing value in heritage brands to renew and evolve brand narratives. The agency is also immersed in culture, with events and exhibitions in its own gallery space.